Mach-Hommy - Haitian Body Odor
6/15/2017
I listened to Mach Hommy out of obligation more than anything else. I’ll forever ride for anyone subverting the tyranny of third-party distribution, and Haitian Body Odor is exactly that – released in October 2016 and sold via Instagram for $300 a copy, the album was a total ghost for months until a broader release via Soundcloud earlier this year. Impossible to find but with just enough evidence to prove its existence (including radio plugs from Earl Sweatshirt and Flying Lotus), HBO is one of the most remarkable marketing achievements of music’s internet era (a few other entries off top: Beyonce’s silent release, the entire Yeezus rollout, and the absolute god Soulja Boy).
Beyond that, the tape absolutely goes. Hommy is a more-than-capable emcee (and a total enigma - check out this bonkers interview), somewhere between Ka and Jay Electronica in his ability to project unquestionable wisdom even if you’re not able to catch the unending sly references and double meanings. It’s not technical rap by any stretch, just the coolest dude you've never met breaking off a piece of his worldview a verse at a time.
Highlights: Plenty, Bloody Penthouse, Snow Beach